Vancity Credit Union 2005
Vancity is Canada’s largest credit union, Formed in 1945, today they have $10.5 billion in assets, more than 315,000 members and 42 branches throughout Greater Vancouver, The Fraser Valley and Victoria.
I have been working with Vancity since 2003 providing them with insight and planning about the youth market and developing marketing strategies and programs. I inputted on all aspects of youth strategy and was responsible for developing a number of firsts for Vancity in the financial services sector
In 2005 we devised a fully integrated marketing program comprising The Beat radio station, Free music downloads from Puretracks, radio and cinema advertising spots and street level promotional activity.
The campaign generated huge awareness for Vancity amongst their target youth audience and contributed toward Vancity experiencing their most successful year for new youth membership.
“Free Music”
“Coalition to free your money”
