Wise Buddha

I oversaw commercial activities in Europe for a number of movie studios including Lucasfilm and the Star Wars franchise. I handled negotiations on behalf of Lucasfilm to use the Star Wars property to advertise Tunes, a leading medicated lozenge brand in the UK.
The process involved the negotiation of all aspects of the deal and creative development in conjunction with Tunes’ ad agency. The result - an amusing and highly creative use of the property that seamlessly blends original footage from the motion picture with new material that was shot and scripted specifically for the advertising spot.