Safeway Supermarkets 1991
Safeway works with many suppliers to create high impact retail promotions. Early in my career I worked for Triangle a creative shop in London . I cut my retail teeth on the Safeway business specifically managing and developing 3rd party supplier in store promotions and regional advertising. An example is Food from Britain the body that represents many of the suppliers and manufacturers of domestically produced foodstuffs.
The following is just one example of the kind of creative that we developed to support various supplier funded in store initiatives in order to promote specific produce and product lines. I know it looks a bit dated but it was nearly 17 years ago!
