Greater Vancouver Community Credit Union
Greater Vancouver Community Credit Union (GVC) was founded in British Columbia, Canada in June 1940. Today, they serve approximately 6500 members from 4 locations and have grown to $130 million in assets.
Wise Buddha worked with GVC on all aspects of advertising, brand and web development. In 2005 they faced a number of business challenges, their brand was out of date, lacked a sense of identity and was failing to achieve the desired traction in the marketplace. I created a new brand platform entitled ‘Real People’ that provided the strategic direction for all current and future branding, it enables GVC to connect with their core target - new immigrants, blue collar workers and small business owners. In 2006 I oversaw the design of a new banking web site and web based member referral tool.
GVC now has a coherent brand message, advertising that works and a web presence that is clean and simple to use.
Please click on the links below to view the main GVC web site and referral tool.
