Wise Buddha

I am in Australia as we are in the process of relocating from Vancouver. Australia is one of my favourite places, they love their sport and are good at it and have a determination to be the best they can be. I think us Canadians could learn from that a bit. They are funny, friendly, sophisticated yet not pretentious all in all a pleasure to be with.

But the purpose of my blog is to explore Marketing angles and what is strikingly apparent compared to the North American market is the relative lack of development of broadband. Most governments have recognised the need to facilitate access for all to broadband the enabler of the 21st century information economy. Amazingly Australia seems to have got itself in a bit of a pickle untangling itself from a duopoly 10 years ago and a distinct lack of progress regarding a digital strategy. Anyhow that seems to be a business opportunity so I’ll be posting more over the coming weeks.

In the meantime, it is refreshing to be in a market where marketers are not afraid to be edgy and in particular use humour to drive their message. In many ways Canadians and Australians are the direct opposite of one another which is interesting.