Follow Up
In my last post I argued that Agencies need to up their game in order to elevate their perceived quality and value of their services. On balance I came out in favour of Agencies but as I also alluded to the fact that sometimes they are their own worst enemies. Just to show that I have a balanced approach to who I criticise and that I knock poor Brit stuff as well as Canadian the new logo for the London Olympics is terrible. To make matters worse the Agency who created it Wolf Ollins is associated with a price tag of $1,000,000 for creating this poor piece of design. Talk about shooting yourselves in the foot. Makes the Vancouver 2010 logo, which is also poor, look like the work of a genius in comparison and it cost about 10 bucks.
