Site Archives Marketing

Time for a break


I have decided to take a break from blogging for a couple of months at least. I am in the midst of moving to Australia and well to be honest blogs and blogging have left me a little jaded.
I plan to thin out my bookmarks, remove most of my RSS feeds, read a book or […]

Second Life Trials and Tribulations


A month or so ago I posted about how I felt that Second Life was being overly hyped and gushed over by so called social marketing consultants and the like. I felt that I had to defend myself somewhat from the charge of being a technophobe or just for having a differing opinion. This is […]

More from Oz


In my previous post I alluded to the opportunity that exists to develop broadband, it is available and comes in different flavours though I am not sure a 256kb connection quite should be described as broadband but there you go. It is going to be interesting to keep and eye on and hopefully be involved […]

Hanging in Oz


I am in Australia as we are in the process of relocating from Vancouver. Australia is one of my favourite places, they love their sport and are good at it and have a determination to be the best they can be. I think us Canadians could learn from that a bit. They are funny, friendly, […]

Privacy is important


Is Google starting to act a bit creepy? I am starting to think that the all pervasive Google needs to be reined in a bit for a couple of reasons.
1. Their recent launch of Street Level search was badly handled from a PR / communications point of view and the service is invasive […]

Follow Up


In my last post I argued that Agencies need to up their game in order to elevate their perceived quality and value of their services. On balance I came out in favour of Agencies but as I also alluded to the fact that sometimes they are their own worst enemies. Just to show that I […]

Agency’s need to improve their industry


It appears to have dawned on some people that the way that Agencies conduct business in Canada may need an overhaul. I would also add Clients to the discussion as they complete the circle and there is no doubt that many lack experience and under value Agency expertise. Marketing recently reported that Agency […]