Over 20% of Americans own an Apple product
Just over 20% of Americans 12 and older own an Apple product of some kind. This was one of the findings in a recent phone study conducted by Toronto-based Solutions Research Group for Apple. The upshot of the study is that Apple can increase its market footprint by 30% with the introduction of an iPod phone, according to findings.
Some interesting stuff on the heels of our last post about the cell phone business:
- 16% of Americans aged 12+ (about 40 million) say that an “iPod” phone is a “great idea” for them personally.
- 24% of Americans aged 12+ (or 28% of cell users) own a Motorola phone and Nokia is used by 17%.
- 53% of likely buyers are women and 47% are men, suggesting broad mainstream appeal.
- Their average income is about 10% above the national average.
- The average age of likely buyers is 35, with 40% over the age of 40.
- Sprint/NexTel and T-Mobile customers are more enthusiastic than average.
- African-American and Hispanic Americans show above average interest.